Manager, Membership and Digital Giving

Sep 6

Anticipated Start Date: October 2024

Description

The Development team at 92NY is seeking a highly motivated individual to take the Friends of 92NY membership program to the next level. The ideal candidate is a proactive self-starter with strong project management skills, a data-driven mindset, and a desire to advance their experience in non-profit membership, direct mail and digital giving.

The Development team is a dynamic group of highly skilled, goal focused professionals who consistently achieve fundraising success by collaborating with program partners to inspire support across the institution in creative and unique ways. This role plays a crucial part in supporting different areas of the team, helping to reach diverse audiences and drive engagement. 92NY is an iconic New York institution that has proudly expanded its programmatic reach worldwide since 2020.

As New York’s global center for culture, connection, and enrichment, we harness the power of arts, ideas, and Jewish values to enrich, enlighten, and repair the world. Join our team of highly innovative, creative, and inspiring individuals!

Responsibilities

Responsible for leading, guiding and developing strategies for the Friends of 92NY membership, direct mail and digital giving programs.
Oversee donor acquisition, renewals and special appeals for the Friends of 92NY membership program, including creating and tracking strategy, producing communications plans and schedules, briefing and editing copy for communications packages, being a lead contact to the marketing and Tessitura teams to determine schedule and execution of mailings, supervising internal and external vendors, developing targeted mailing lists, and evaluating effectiveness of appeals.
Consistently evaluate and seek new giving channels in all aspects of non-major gift (below $2,500) giving by planning solicitations and acquisition strategies around 92NY’s diverse audiences and programs throughout the year.
Manage and motivate the Development Associate, Membership and Digital Giving position.
Work with the Development Officers and program center directors to solicit prospects from program areas for upgrades and major gifts via affinity mailings and emails.
Partner with the Mid-Level Giving Gift Officer to engage, steward, and strengthen the mid-level donors ($500-$2,499)
Create strategy and direct implementation of digital and direct mail fundraising, engagement, and stewardship campaigns in support of annual goals across the entire fundraising team.
Manage the annual digital campaigns and special projects such as #GivingTuesday.
Implement social media strategy in conjunction with fundraising campaigns when appropriate.
Serve as the point person for the Development and Marketing CRMs as it relates to data pulls for solicitations and emails.
Monitor performance of digital campaigns and identify areas for improvement in timing, functionality and results tracking.
Create and monitor the expense and revenue budget for membership and digital giving.
Ensure accurate and timely execution of fundraising campaigns.
Regularly review Friends of 92NY membership benefits and ensure they are appropriately delivered to members.
Track performance metrics to measure ROI of campaigns; prepare and distribute campaign briefs and reports to management.
Function as project manager and Development team lead for the Impact Report and regular publications such as the 92NY Now newsletter.
Provide support to Donor Relations and Event staff in data pulls out of the Tessitura database for invites and solicitations.
Other duties and tasks as they relate to this position’s role within 92NY.

Requirements

Bachelor’s Degree.
5+ years of fundraising experience, preferably in a cultural and/or NYC institution.
Experience overseeing membership programs.
Experience in online giving and social media.
Entrepreneurial approach to fundraising, projects and assignments.
A proven, successful record of achieving fundraising goals.
Exceptional project management experience, with ability to manage busy schedules with multiple deadlines.
Ability to adapt in a dynamic work environment, learn quickly, solve problems, and make decisions.
Strong leadership and interpersonal skills within staff culture and ability to work positively in a flexible team environment with staff, vendors, donors and various stakeholders.
Supervision experience a plus.
Strong knowledge in donor databases and digital giving software, especially Tessitura, Donate2 and Salesforce Marketing Cloud.
Familiarity with CRM, social media and direct mail strategies highly desirable.
Excellent writing and proofreading skills, with the ability to take on different points of view and subject matter.
Willingness and desire to attend evening/weekend programming activities to cultivate/steward key donors and prospects.
Strong proficiency in Microsoft Word and Excel required.

Work Hours and Environment

40 hours/week. This position is approved to utilize a hybrid working model which is subject to change in the future.

Salary Range and Employee Benefits

$70,000 - $80,000

The actual compensation offered will be based on a number of factors including, but not limited to, the qualifications of the applicant, years of relevant experience, level of education attained, and certifications or other professional licenses held.

How to Apply for this Job

Apply Now

About the Organization

The 92nd Street Y (92Y) is a world-class not-for-profit cultural and community center that connects people at every stage of life to the worlds of education, the arts, health and wellness, and Jewish life. 92Y reaches thousands of New Yorkers annually through in-school arts education programs, talks, literary readings, concerts, dance performances, and educational classes, among many other programs that enrich lives and create community.

As an innovative new media leader, 92Y leverages technology, recently reaching millions of virtual patrons from 200+ countries annually via online initiatives such as its digital Archives, livestreams, and virtual classes and events. 92Y programs are segmented into four operating pillars: Children’s and Family Programming, Arts, Community Center, and Bronfman Center for Jewish Life. Underlying and supporting 92Y’s four pillars is the work done by the Belfer Center for Innovation and Social Impact.

The Belfer Center, which incubated programs such as Giving Tuesday, is a global leader in the field of innovation and social impact, creating programs to address major societal challenges and lending its expertise to the entire organization to help further 92Y’s mission. For more information, please visit 92Y.org.

FUNDING: 92Y has a current operating budget of roughly $62M. In past years (pre-COVID-19), about 70% of the organization’s operating budget was generated by earned revenue from its vast array of cultural, educational and community and wellness programs.

The balance of the budget has historically been supported though philanthropy. In response to the pandemic, the 92Y board, donors, and patrons stepped up in extraordinary ways to support ongoing engagement and service delivery during an unprecedented time. The organization was able to pivot to offer a vast array of digital programming in virtually all disciplines as well as resuming some in-person activities once it was safe to do so.

As the institution plans for its 150th anniversary in 2024, 92Y now seeks to build upon its existing community of loyal and generous supporters and to help broaden the organization’s impact through increased philanthropic support. As part of a comprehensive strategic plan leading to this milestone anniversary, a capital campaign is in the planning stages with activity to begin toward the end of 2021.

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