Senior Manager, Community Fundraising

Aug 26

Breast Cancer Research Foundation
New York, NY

Anticipated Start Date: March 2023

Description

The Senior Manager, Community Fundraising serves a critical role in the execution and growth of BCRF’s Marketing & Communications strategy, and reports to the Assistant Director, Community Fundraising.

The Marketing & Communications team drives increased awareness and visibility of BCRF’s mission and leads engagement through direct and peer-to-peer fundraising along with other digital strategies, raising more than $8 million online annually.

The Senior Manager will be an integral part of BCRF’s peer-to-peer fundraising program. She/he/they is responsible for the acceleration and transformation of the program—helping elevate awareness of the program, activating the grassroots community to increase participation, developing innovation opportunities to increase channel revenue, and providing one-to-one fundraiser support and customer service.

Candidates should be familiar with the nonprofit industry and grassroots fundraising, energized to inspire small donors, and extremely engaged in community building and social media. She/he/they is also sensitive to the challenges of people living with – and being treated for – breast cancer, and empathetic to those who have lost loved ones to the disease.

Responsibilities

Strategy

Work closely with the Assistant Director, Community Fundraising and the Independent Events team to formalize strategies for developing broad community awareness of BCRF’s peer-to-peer program and engaging new and existing volunteers and donors.
Conceptualize online revenue strategies and implement programs that will galvanize the breast cancer community in supporting research. Help increase peer-to-peer annual revenue and number of fundraisers participating in the program.
Assess BCRF’s current fundraising platform (Classy) and make recommendations for user experience enhancements.
Serve as an expert on platform offerings and optimize platform use to meet needs across the organization, including proper data management. Engage corporate partners (and the BCRF staff) to boost peer-to-peer fundraising among employee populations.
Build co-branded campaign pages on the Classy platform for corporate partners or other special grassroots fundraising teams/events.
Develop retention and communication strategies for peer-to-peer programs including online, mobile and social media platforms.
Partner closely with the Development, Events and Database departments; BCRF’s digital agency partners; and others on the Marketing and Communications team to ensure peer-to-peer programs effectively relay the BCRF brand message and provide online donors with an optimal cross-BCRF experience.

Engagement & Fundraiser Support

Serve as a main point of contact for a portfolio of individuals and groups hosting fundraisers to support BCRF.
Provide fundraising resources, tangible support, and information about BCRF for fundraisers to use as they communicate with their friends, family and networks to increase conversion and brand loyalty.
Passionately communicate BCRF’s mission, approach, impact and efficiency to the grassroots community.
Assist donors with Classy questions, including: Helping to process donations, issuing refunds, sending receipts. Oversee third-party peer-to-peer fundraising programs, including the NYC Marathon and Half Marathon.
Manage relationships with and monitor Facebook fundraisers and Facebook challenge participants through GoodUnited tools.
Work with the gaming community to facilitate streams/events that support BCRF; provide support, as needed, to help gamers communicate BCRF’s mission to their followers.
Identify, oversee the design process, and distribute incentives that would inspire fundraisers to amplify their support of BCRF and help maintain high retention rates.
Send handwritten and electronic thank you notes to select grassroots supporters of all sizes thanking them for their efforts and support.

Content & Amplification

Flag fundraisers – small and large – for coverage in BCRF’s social media, blog, emails, print publications and brand campaigns.
As a member of the Marketing and Communications team, work with colleagues to identify unique stories to pitch to news outlets in key markets across the U.S. Cheerlead fundraisers who are active on social media channels.
Develop marketing assets and materials to promote BCRF’s peer-to-peer platform.
Arm fundraisers with materials, messaging and tools to serve as BCRF brand ambassadors and help grow brand awareness.

Data Management

Establish objectives and success metrics (e.g. peer-to-peer growth, impact).
Produce data and analytics to provide regular reports that will enhance our understanding of BCRF’s peer-to-peer fundraising; measure giving trends and provide actionable insights to drive growth and increased engagement.
Serve as a liaison to the Data Management & Donor Services and Finance teams to ensure accurate and clean record keeping of BCRF’s online donations.
Plus, potential additional duties as the Marketing and Communications team seeks to achieve its ambitious goals.

Requirements

This role collaborates across external departments and with fellow colleagues on the Marketing and Communications team. This person serves as a primary contact for individuals and groups fundraising for BCRF and manages multiple charity partner fundraising programs for the organization.

The ideal candidate is a self-starter who is comfortable working independently. Customer service experience, superb communication and organizational skills, and the ability to prioritize, problem-solve and multi-task under deadline are vital. Applicants should be extremely responsive and proactive, abreast of news and trends (print, web, broadcast, social), and passionate about mission-driven causes.

Qualifications

Bachelor’s degree in communications, public relations, journalism, marketing, business, public administration or related field
5-7 years experience in peer-to-peer, fundraising, development, community activism or event planning
Demonstrated ability to set strategy, mobilize communities and implement effective marketing initiatives
Proficiency in reporting and communicating analytical insights
Genuine interest in women’s health, social activism and community building Understanding of today’s nonprofit landscape, fundraising platforms, and social media
Ability to thrive in a high-paced, highly creative environment and manage multiple priorities simultaneously.
Critical thinker accustomed to working and problem-solving in strategic and diplomatic ways
Positive can-do attitude with a passion for the mission and work of BCRF Strong communication and writing skills; fluency in Spanish a plus
Project management skills
Proficiency with Raiser’s Edge and Classy, or other CRM and peer-to-peer fundraising tools, strongly preferred Highly skilled in Microsoft Office Suite and Adobe Creative Cloud
The Senior Manager must be able to provide support of fundraising activities, BCRF events and other key moments taking place outside of business hours, including at night and occasionally on weekends (with advance notice).

Salary Range and Employee Benefits

$75,000-85,000

How to Apply for this Job

Apply Now

About the Organization

BCRF is the largest private funder of breast cancer research worldwide. Since its inception in 1993 by Evelyn Lauder, BCRF has invested more than $800 million in groundbreaking research, significantly contributing to a 40% decline in breast cancer deaths over the past three decades. Research is the reason there are more than 3,800,000 survivors in the U.S. today, the largest cohort in history.

Unique in its singular focus on research, BCRF convenes and connects the best minds in science—giving them the opportunity to pursue their most innovative ideas. This combination of investment and cross-disciplinary collaboration accelerates the entire field and builds momentum for new discoveries. BCRF-funded investigators around the globe have been behind every major breakthrough in breast cancer research–including advances in prevention, diagnosis, treatment, survivorship and metastasis.

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