Manager of Annual Fund

Jan 3

The Metropolitan Museum of Art
New York, NY

Anticipated Start Date: 3/3/2025

Description

Reporting to the Senior Manager, Membership Marketing, you will help take a successful Annual Fund program to new heights. You will implement data-driven tactics to retain and grow the Fund’s donor base and will align all fundraising channels, email, direct mail, and digital, to a cohesive strategic plan. You will develop new tactics to maximize return on investment, automate marketing touchpoints, and build stakeholder relationships. You are a creative fundraising professional who can deliver compelling messages to multiple audiences via many channels. You are a highly organized project manager, excel at leading cross-departmental collaborations, and use a data-driven approach to analyze and refine strategies.

Please submit your cover letter and resume to be considered for this role.

Location Requirements

At time of employment, employees are expected to be located within commuting distance of the Museum. “Commuting distance” means that they are located in one of following states: New York, New Jersey, Connecticut, or Pennsylvania (the “Tri-state and PA” areas), and be able to commute to and from the Museum in a single day.

Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role. The Met is committed to the full inclusion of all qualified individuals. As part of this commitment, The Met will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed in this process, please contact benefits@metmuseum.org.

The Metropolitan Museum of Art provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, national origin, ancestry, age, mental or physical disability, pregnancy, alienage or citizenship status, marital status or domestic partner status, genetic information, genetic predisposition or carrier status, gender identity, HIV status, military status and any other category protected by law in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.

Responsibilities

Oversee The Met’s Annual Fund Program, generating income from donors through strategic multichannel marketing efforts.
Create a comprehensive Annual Fund campaign strategy with clearly defined segments, compelling content, creative assets, and testing by channel to optimize performance.
Review existing donor population and develop strategies to cultivate and solicit higher gifts.
Coordinate with the Membership Patron team and Institutional Advancement Major Gift Officers on Annual Fund outreach to current and potential donors to align efforts and maximize giving.
Execute online fundraising campaigns—email, video, social, and display advertising—through digital channels that tell a cohesive story and drive unrestricted donations.
Collaborate with internal partners, including Design, Curatorial, Digital, and Printing Services Departments, as well as outside vendors, to ensure the timely production and approval of print, email, and online campaign assets; guide the development and design direction for these fundraising materials. • Draft copy for all print and digital Annual Appeal efforts.
Work with internal stakeholders to ensure best practices for online giving transaction forms, proper tracking, functionality, and accurate content and links.
Perform response analysis and prepare fundraising activity reports to ensure financial objectives are met.
Establish Key Performance Indicators to measure channel performance and communicate results to senior management.
Perform quality assurance (QA) review during the production and approval processes and share final assets and launch details with necessary internal partners.
Contribute to the development of departmental revenue projections and expense budget; monitor and adjust the forecast and manage costs throughout the fiscal year.
Ensure proper acknowledgment of all gifts and create a stewardship plan for donors.
Other duties as assigned.

Requirements

Bachelor’s Degree in Marketing, Communications, or related field; Master’s degree preferred.
3 years of direct marketing experience.
Experience with or passion for museums or cultural organizations.
Prior experience in Annual giving program management and appeal solicitation writing experience is preferred.
Prior experience in creating online annual giving campaigns.
Strong analytical, statistical, and problem-solving skills.
Ability to plan, organize, and project manage concurrent communication campaigns in a fast-paced, deadline-driven environment.
Advanced verbal and written communication skills required, including proofreading skills.
Experience with online fundraising, including website, mobile, and email programs.
Strong attention to detail, organizational skills, and excellent interpersonal skills.
Comprehensive understanding of multichannel direct marketing.
Familiarity with segmentation strategies using a large constituent database.
Proficient in Microsoft Office suite (Outlook, Word, Excel, and PowerPoint) and knowledge of a fundraising database such as Tessitura, Raiser’s Edge, or Pledge Maker.

Salary Range and Employee Benefits

COMPENSATION RANGE

Pay Range: $90,000.00 - $95,000.00 / Annually

The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.

Benefits

Offering may differ based on Employee Status.

Medical, dental, vision and life insurance
403(b) basic retirement plan and optional matching retirement plan with an outstanding employer match
Considerable paid time off, including annual leave, sick leave, and 13 Museum holidays
Long-term disability coverage
Flexible Spending Accounts & Health Savings Account (pre-tax income for eligible health care expenses)
Commuter benefits (pre-tax income for parking or mass transit expenses)
Free financial-planning services
Financial assistance for relevant coursework, seminars, and training programs
25% discount for staff in Museum shops
A subsidized staff cafeteria
Access to the Museums Council pass, which grants free admission to various museums and cultural institutions

How to Apply for this Job

Apply Now

About the Organization

The Metropolitan Museum of Art (The Met) collects, studies, conserves, and presents significant works of art across all times and cultures to connect people to creativity, knowledge, and ideas. The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and the Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day art comes alive in the Museum’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures. For more information, please visit metmuseum.org.

FUNDING

For fiscal year 2022, The Met has an annual operating budget of approximately $300 million. Membership revenue generated $19.2 million in 2021 and is on target to reach $24.7 million for 2022.

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