Manager, Membership Retention

Mar 5

The Metropolitan Museum of Art
New York, NY

Anticipated Start Date: 6/2/2025

Description

Reporting to the Senior Manager, Membership Marketing, you will be responsible for the growth of The Met’s Membership renewal program. Working collaboratively with the Membership Marketing team, you will oversee the strategic planning, execution, and analysis of all Member retention, reactivation, and upgrade initiatives. You have experience managing campaigns across multiple channels, including direct mail, email, paid social, telemarketing, texting, and onsite.

You are a meticulously organized project manager who can comfortably meet multiple deadlines and thrives in a fast-paced environment. With your data-driven approach to optimization, you enjoy testing new ways to increase retention and deepen Member engagement, all while generating over $18MM in annual revenue. Please submit your cover letter and resume to be considered for this role.

Responsibilities

Oversee robust retention and upgrade programs, maintaining high retention rates, increasing upgrades within the program, and meeting ambitious revenue targets accounting for more than $18MM in annual revenue.
Lead complex multichannel renewal and upgrade campaigns, including efforts across mail, email, digital, social, telemarketing, texting, and onsite channels.
Develop annual marketing plan for Member retention and upgrade audiences; consider institutional goals, exhibitions, Member benefits, past results, best practices, etc., in campaign planning. Partner with the Patron team to assist in their production of Patron renewal and upgrade efforts.
Supervise and mentor the Coordinator, Retention Marketing role.
Proactively approach new projects; oversee production calendars, develop creative, draft copy, pull data, and liaise with internal and external partners to ensure the timely production, approval, and fulfillment of campaign efforts across all channels. Ensure that all deadlines are met.
Define audience profiling and create segmentation strategies to inform marketing efforts that drive Membership growth and retention; pair targeted communications, asks, and offers with the corresponding audience to optimize response rate.
Define program KPIs and build, manage and present reports and analyses to senior management; interpret the impact of campaigns and initiatives to drive growth-oriented decision-making.
Optimize channel performance by analyzing past campaign data to enhance response rates, promote/retire audience segments, and increase revenue while minimizing unnecessary expenses.
Contribute to the development of departmental revenue projections and expense budget; monitor and adjust the forecast and manage costs throughout the fiscal year.
Other duties as assigned.

Requirements

Bachelor’s Degree in Marketing, Business, or related field; Master’s degree preferred.
At least 5 years of direct marketing experience required.
Experience with or passion for museums or cultural organizations.
Demonstrated experience in member or customer retention and knowledge of marketing principles, key performance indicators, and industry trends.
Ability to manage multiple deadlines in a fast-paced environment.
Strong analytical, statistical, problem-solving, and project management skills.
Proficient in Microsoft Office suite (Outlook, Word, Excel, and PowerPoint) and knowledge of a fundraising database such as Tessitura, Raiser’s Edge, or Pledge Maker required.

Salary Range and Employee Benefits

COMPENSATION RANGE

Pay Range: $110,000.00 - $120,000.00 / Annually

The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.

Location Requirements

At time of employment, employees are expected to be located within commuting distance of the Museum. “Commuting distance” means that they are located in one of following states: New York, New Jersey, Connecticut, or Pennsylvania (the “Tri-state and PA” areas), and be able to commute to and from the Museum in a single day. Benefits Offerings The Museum provides competitive compensation, and generous benefits and perks for all eligible employees.

Benefits

Offering may differ based on Employee Status.

Medical, dental, vision and life insurance
403(b) basic retirement plan and optional matching retirement plan with an outstanding employer match
Considerable paid time off, including annual leave, sick leave, and 13 Museum holidays
Long-term disability coverage
Flexible Spending Accounts & Health Savings Account (pre-tax income for eligible health care expenses)
Commuter benefits (pre-tax income for parking or mass transit expenses)
Free financial-planning services
Financial assistance for relevant coursework, seminars, and training programs
25% discount for staff in Museum shops
A subsidized staff cafeteria
Access to the Museums Council pass, which grants free admission to various museums and cultural institutions

Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role. The Met is committed to the full inclusion of all qualified individuals. As part of this commitment, The Met will ensure that persons with disabilities are provided reasonable accommodations.

How to Apply for this Job

Apply Now

About the Organization

The Metropolitan Museum of Art (The Met) collects, studies, conserves, and presents significant works of art across all times and cultures to connect people to creativity, knowledge, and ideas. The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and the Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day art comes alive in the Museum’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures. For more information, please visit metmuseum.org.

FUNDING

For fiscal year 2022, The Met has an annual operating budget of approximately $300 million. Membership revenue generated $19.2 million in 2021 and is on target to reach $24.7 million for 2022.

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