Wednesday, April 23, 2025
5:30 pm ET
VIRTUAL
General Admission
Members
Founder’s Circle Members
$85.00
$50.00
$35.00
This installment of the WOC Learning Lab will be an informational session that grounds fundraisers with an overview incorporating ways to market and manage planned giving opportunities as well as recognize challenges related to establishing legacy gifts programs at their organizations.
While this timely session will cover the planned gift fundamentals (such as bequests and beneficiary designations) which can build a thriving legacy gift program, it will also offer ways to apply proven practices within the development cycle specific to legacy donors. The goal of this webinar is to provide value for those who have already established a planned giving program as well as those who do not yet have one.
Our April Learning Lab topic is designed to meet the interests of fundraisers at different planned giving knowledge levels: beginner; intermediate and experienced. An essential pillar of high-level development plans includes a robust planned giving marketing strategy, especially when considering a major gift or capital campaign. Please bring your questions and curiosity to this conversation.
Planned Giving Marketing consultant and WOC member, Cynthia Reddrick (FRUITION Consulting for Nonprofits) will present this Learning Lab, lending participants access to her sage advice and deep experience with planned giving marketing and resource mobilization for nonprofits focused on social change.
Join Us
By registering for this Women of Color in Fundraising and Development (WOC)® event, I give consent for my photograph to be taken and possibly used on the organization’s intranet, internet, newsletters, board reports, and other organizational materials as needed. I understand that I am not eligible for compensation for use of my photo and I may not be informed in advance of the specific use of those images.
Speakers
Cynthia Reddrick
Lead Strategist, FRUITION Consulting for Nonprofits
With a high level of acumen in executing donor relationship-building strategies and growing leadership-level giving programs for civil rights and social advocacy groups in addition to deep knowledge of innovative approaches to women’s philanthropy, Cynthia Reddrick is committed to advising nonprofit sector leaders as they seek professional development and organizational sustainability. Cynthia was most recently affiliated with Cause Effective, where her work from 2017 to 2024 centered on coaching, cohort-building and stabilizing fundraising efforts in partnership with nonprofit staff and board members. In client engagements representing various nonprofit mission areas and types, from arts & cultural institutions to women’s and girls’ causes and national membership organizations to community-based advocacy groups, Cynthia successfully applied her over two decades of experience in fundraising management, communications and marketing within both government and nonprofit sectors.
While at the ACLU Foundation, Cynthia implemented planned giving communication strategies for the Robert W. Wilson Legacy Challenge matching gift campaign, which yielded over $40 million in planned gifts during its two-year renewal period and created a pathway for the success of a 90th anniversary-themed capital campaign, which attracted over $200 million in new gift pledges towards the organization’s comprehensive resource mobilization initiative across the southern United States.
Cynthia’s work at FRUITION Consulting for Nonprofits for more than a decade has centered on support integral to the mission-building of organizations that are committed to advancing the well-being of people as well as our planet, with an emphasis on major gifts, donor stewardship and campaign planning/strategy. She has advised local and regional movement-based entities ranging in size from the Literary Freedom Project and Southern Partners Fund to widely recognized brands like the Environmental Defense Fund and Planned Parenthood Federation of America through this consulting practice. Cynthia holds an MA from New York University's Gallatin School of Individualized Study with a concentration in gender studies and philanthropy and a BA in Journalism from Drake University.
Cynthia’s current professional affiliations include Women of Color in Fundraising and Philanthropy, the Association of Fundraising Professionals (AFP-NYC), the inaugural cohort of the Wealth Organizers Network (WON), the NYC Racial Equity Endowment Fund steering committee, ABFE, A Philanthropic Partnership for Black Communities, Advisors in Philanthropy (AiP), the Nonprofit Professionals of Color Collective (NPPOC), and the Gardenia White Community Fund. Recent memberships and volunteer roles have included board leadership with the Philanthropic Planning Group of Greater New York (PPGGNY) and the Program Committee Chair role within the chapter.