Elisa Charters

President
Latina Surge

Founder
Juego.Juegos (Software & AI Company)

Elisa Charters is a wife, mom of two young adult children, a caretaker of elders and cherishes her three dogs. She is also a seasoned executive strategist with 25+ years of public-sector finance and transactional experience. She specializes in the negotiations of major economic development, infrastructure and innovation initiatives to advance public-private goals.

Elisa’s extensive experience in government led to appointments by three consecutive governors in the State of New Jersey: State of New Jersey Minority Business Advisory Board Member (Gov. Corzine); Vice Chair of the New Jersey Health Care Facilities Financing Authority (Gov. Christie); and Board Trustee at New Jersey Institute of Technology (Gov. Murphy). Of note, NJIT just became the first R1 polytechnic Hispanic Serving Institutions (HSI) in the State of New Jersey; there are only 22 in the entire country.

From 2007 until 2013, Elisa emerged from the government sector following her interests in entrepreneurship and service. She and two partners formed TOUSSA International LLC, a wholesale/retail import company offering boys’ apparel produced in Peru, Argentina and Brazil; they ratified 11 export/import agreements. In 2014, she co-founded Latina Surge National nonprofit and scaled the local grass roots organization to an international platform via the Lean In Latina Surge Network (Lean In has 100K+ global circle members).

Having become an expert at “cutting through red tape,” Elisa created EAC Business International LLC, an umbrella company which originated the brands Ahgua Tech (industrial and commercial equipment distribution), BEADEI (CSR/ESG/DEIB consulting), and most recently, Juego.Juegos (an iOS and Android Mobile App and AI company).

Elisa is passionate about social responsibility; a common core value across her projects is helping humanity with purpose. Whether it be to support single moms/parents/caretakers with scheduling, eradicating loneliness and bullying, addressing parity and economic access for multicultural women, or ensuring collective collaboration to mitigate health and safety risks to medical and emergency response personnel, she believes what is intentional is possible.

Achievements: 2021 Ex-officio President of Latino Alumni Association of Columbia University | 2021 Tri-County Scholarship Fund Women of Achievement | 2016 Child's Hero Award by Essex County CASA | 2012 leading advocate on the second Latino appointment to the Rutgers University Board of Governors in its 240+ year history | 2004-2006 President of the Port Authority Hispanic Society ERG (agency with 8K employees).